Government, Tourism

Genuine Smithfield

An award winning destination website with incredible digital marketing results.

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Smithfield and Isle of Wight County is a small town with lots of heart & so much to love - the ham that made Smithfield famous; the picturesque Main Street with shops you just can’t pass up; historic architecture from Colonial to Victorian gingerbread & from Federal to Gothic cottages and impressive array of mouth-watering restaurants, the gracious charm and Southern hospitality of its locals and much more.


For this project, Smithfield Isle of Wight Tourism worked with Louder Design to create a mobile first, ADA compliant, intuitive website that showcased uncompromising quality in all aspects of the visitor journey. It was imperative to deliver on every page, immersive aesthetic interactions with rich travel focused content, imagery & video. The award winning responsive website significantly increased Smithfield's market reach and penetration by providing visitors with an enhanced user experience. Our marketing team also developed a content strategy that specifically targeted a number of high yield keywords which continues to meaningfully raise the overall organic search ranking in both Google and Bing, thereby driving more quality traffic to the website generating increased overall conversions.

Post-launch website search metrics

Our core focus was to transform Smithfield Isle of Wight Tourism's search engine optimization (SEO) strategy by implementing layouts & content that served as a guide for visitors throughout the entire conversion funnel. This process was rewarded with large spikes to both organic keyword positions & overall website visitor traffic.


Keywords now on 1st PAGE of Google which were not ranking prior to the launch of the new website.


Increase in organic traffic compared to the pre-optimization period.


Keywords that currently hold the NUMBER ONE spot on Google SERP.


It’s always nice to be recognized for your creations.

2019 Virgo Vadmo Award for Best Interactive Website

Smithfield & Isle of Wight CVB

Judy Hare Winslow

It has been an absolute pleasure working with Sulen and the team from Louder Design on our new mobile responsive website for Smithfield & Isle of Wight Tourism. Both Sulen and the team have been extremely responsive and we are particularly thrilled with the creativity incorporated into the dynamic site that Louder Design has put together for us. We would highly recommend them for website work, particularly in the strongly competitive DMO-locality field. Louder Design ROCKS!

Judy Hare Winslow

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